I just sent the following email to the Clorox corporation via firstname.lastname@example.org:
I just want to let you know that I am deeply disturbed by your support of Donald
Trump’s television show.
His blatant race baiting has brought bigotry to a new low in America. Make no
mistake, Americans understand what Mr. Trump’s assertions that President Obama
didn’t earn the right to an ivy league education means.
Americans have historically shown that we don’t like it when our president is
attacked. We saw this during President Clinton’s impeachment, President’s
Bush’s actions in regard to the 9/11 attacks, and right now as our duly elected
president is being delegitimized by the likes of Mr. Trump.
When our president is unjustly attacked, we as Americans rally behind him. In
an effort to rally behind my president, I will no longer be purchasing your
products, as long as you continue to advertise during Mr. Trump’s show. I have
several Clorox products in my house now. They will be the last. I’m certain that
once I try your competitor’s products, my brand loyalty will irrevocably shift.
I am an American. I’m proud of my president. You should be too.
Here’s the response I got from Clorox:
Thank you for contacting us and for sharing your views about Donald Trump and NBC’s “The Celebrity Apprentice” program. We very much appreciate hearing from consumers as The Clorox Company remains committed to quality broadcasting.
We pride ourselves in being a responsible advertiser and have established long-standing and strict standards for the selection of television programming. Per our standards, we do not advertise in programs that display exploitive sex or violence; treat ethnic, religious or political groups in a disparaging manner; present facts inaccurately or distort them to blatantly partisan advantage; and treat individuals or groups in a demeaning manner. Clorox holds true to our advertising standards and also holds true to our nation’s heritage of free expression of political opinions so long as it does not impact the content and nature of a particular program. Currently, the content of The Celebrity Apprentice adheres to our programming guidelines. However, if this changes, we will reconsider our commercial advertisements in the program as we do not want to support programming that is in conflict with our standards.
Thank you again for taking time to share your views with us. We encourage you to also contact NBC to share your opinions.
Clorox Executive Offices
To which I say, “Fuck you, Clorox!” If this isn’t an example of someone blatantly distorting facts for partisan advantage, then I don’t know what is. You don’t make bleach strong enough to wipe the stink off what you’re supporting with your ad dollars. I’m going to use products that clean my house, rather than products that soil my country.